> For the complete documentation index, see [llms.txt](https://docs.talordata.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talordata.com/serp-api/query-parameters/bing-serp-api-parameters-guide/bing-shopping-parameters-guide.md).

# Bing Shopping SERP API Parameters Guide

Review Bing Shopping SERP API parameters for product queries, locations, filters, and result options to collect shopping data.

With Talordata SERP API, you can configure **Bing Shopping** queries, including localization, geographic targeting, and advanced parameter output options.

<details>

<summary><strong><code>q</code> ,</strong>Search Query<strong>(Required)</strong></summary>

Define the search query for data crawling (default value: `q=pizza`). Any keywords in any language are supported.

**Example Request:**

Example with `q`:<mark style="color:blue;">pizza</mark> parameter

```sh
curl -X POST https://serpapi.talordata.net/serp/v1/request \
 -H "Content-Type: application/x-www-form-urlencoded" \
 -H "Authorization: Bearer token" \
 -d "engine=bing_shopping" \
 -d "q=pizza" \
 -d "json=1"
```

</details>

## Localization

<details>

<summary><strong><code>cc</code> ,</strong>Country<strong>(Optional)</strong></summary>

This parameter defines that during crawling, you can specify that search results be displayed according to the habits of users in a specific country/region. It is a two-letter country/region code (for example: `us`, `ru`, `uk`).

**Examples:**

* `cc=us` → United States (English)
* `cc=fr` → France (French)

**Example Request:**

Example results for `q` : <mark style="color:blue;">pizza</mark>,`cc`:<mark style="color:blue;">jp</mark>

```sh
curl -X POST https://serpapi.talordata.net/serp/v1/request \
 -H "Content-Type: application/x-www-form-urlencoded" \
 -H "Authorization: Bearer token" \
 -d "engine=bing_shopping" \
 -d "q=pizza" \
 -d "json=1" \
 -d "cc=jp"
```

</details>

## Geographical Location

<details>

<summary><strong><code>mkt</code> ,</strong>Language<strong>(Optional)</strong></summary>

This parameter defines the interface display language of search results during crawling. It adopts the format of <"language code">-<"country/region code">.&#x20;

For example, `en-US`. This string is case-insensitive.

**Examples:**

* `mkt=en-US` → English (United States)
* `mkt=zh-CN` → Simplified Chinese

**Example Request:**

Example results for `q` : <mark style="color:blue;">pizza</mark>,`mkt`:<mark style="color:blue;">fr-fr</mark>

```sh
curl -X POST https://serpapi.talordata.net/serp/v1/request \
 -H "Content-Type: application/x-www-form-urlencoded" \
 -H "Authorization: Bearer token" \
 -d "engine=bing_shopping" \
 -d "q=pizza" \
 -d "json=1" \
 -d "mkt=fr-fr"
```

</details>

## Pagination

<details>

<summary><code>efirst</code> <strong>,</strong>Result offset<strong>(Optional)</strong></summary>

Sets the result offset (default: `1`). For example, `first=10` skips the first 9 results.

This parameter is used to control the offset of Organic Search results, with a default value of 1. For example, when `first=10`, the system will promote the 10th organic search result to the top position.

**Example Request:**

Example results for `q` : <mark style="color:blue;">pizza</mark>,`efirst`:<mark style="color:blue;">10</mark>

```sh
curl -X POST https://serpapi.talordata.net/serp/v1/request \
 -H "Content-Type: application/x-www-form-urlencoded" \
 -H "Authorization: Bearer token" \
 -d "engine=bing_shopping" \
 -d "q=pizza" \
 -d "json=1" \
 -d "efirst=10"
```

</details>

## Advanced Filters

<details>

<summary><code>filters</code> <strong>,</strong>Additional Filtering<strong>(Optional)</strong></summary>

Parameters allow for more complex filtering options, such as filtering by date range ex1:"ez5\_18169\_18230" or using specific display filters

(e.g. ufn:"Wunderman+Thompson"+sid:"5bede9a2-1bda-9887-e6eb-30b1b8b6b513"+catguid:"5bede9a2-1bda-9887-e6eb-30b1b8b6b513\_cfb02057"+segment:"generic.carousel"+entitysegment:"Organization").

You can use Bing search and copy filters query parameters to construct precise values.

**Example Request:**

Example results for `q` : <mark style="color:blue;">pizza</mark>,`filters`:ex1:"ez5\_18169\_18230"

```sh
curl -X POST https://serpapi.talordata.net/serp/v1/request \
 -H "Content-Type: application/x-www-form-urlencoded" \
 -H "Authorization: Bearer token" \
 -d "engine=bing_shopping" \
 -d "q=pizza" \
 -d "json=1" \
 -d "filters=ex1:"ez5_18169_18230""
```

</details>

If you need further assistance, feel free to contact us via **live chat** or email **<support@talordata.com>**.